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Faculty Profile

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  • Department of MCA

Prof.(Dr.) Souren Sarkar
Professor & Head
About

Educational Qualication Ph.D, M.B.A, M.A.(Sociology), M.A.(Psychology), B.Ed., D. Electrical Engineering
Area of Interest Services Marketing, Tourism Management, Customer Experience management
Research Projects

  • TEQIP-Collaborative Research Project III project grant of Rupees one lakh (Rs100000 only) for Research Work on Avenues of Sustainable Tourism in Chhattisgarh ref no CSVTU/CRP/TEQIP-III/52.
  • Received an grant of Rs 261666(two lakh sixtyone thousand six hundred and sixty six INR) for conducting STTP under AQIS at Shri Shankaracharya Group of Institutions, Junwani,Bhilai on "Business Data Analysis and Research Publication" in Feb,2020
  • Coordinator of “Entrepreneurship Development Cell” which received Grant-in-Aid of Rs 6Lakh from AICTE.
Book Chapter

  • Book Chapter in edited volume of “Contemporary Business Practice: A road to Excellence.” Paper Titled “Medical Tourism :Feather to Indian Economy” Published by Indus Valley Publication, ISBN: 81-88719-66-8, Ed 2008-09.Page No.254-267
  • Book Chapter in edited volume of “ Global Competition and Brand Promotion” Paper titled “Unleashing the Power of Brand India-Multipronged Integration” Published by Excel Publication,ISBN:978-81-906531-9-0, Page No. 371-384,First Impression 2008
  • Book Chapter in edited volume of “Managing Global Competition-A Holistic Approach” Published By Macmillan India Ltd, ISBN No. 10:0230-63646-2 ; 13:978-0230-63646-0 ,Page No. 274-287, First Print 2008 Paper titled “Human Capital Management- The Knowledge Based Approach”
  • Book Chapter in edited volume of “Service Centric Strategy & Market Dynamics” Published by Kanishka Publishers and Distributors, New Delhi, ISBN No. 978:81-8457-3 ;,Page No. 312-324, First Print 2009, Paper titled “Customer Experience Management: A Journey to Indian Tourism Industry”
  • Book Chapter in edited volume of “Hospitality Industry: Contemporary Issues” Published by Centre of Mountain Tourism and Hospitality Studies (CMTHS) HNB Garhwal University, Srinagar, ISBN No. 978:81-904282-1-7 ;,Page No. 189-214, First Print 2009, Paper titled “New Advertisement Vistas: the Concepts, Trends &Strategies in Tourism Industry”
  • Book Chapter in edited volume of “Co-operative Management and Development-Text & Cases” Published by Mittal Publications, New Delhi, ISBN No. 81-8324-286-3 (series);81-8324-311-8(part three) ;Page No. 593-616, First Print 2009, Paper titled “Revamping Co-operative Sector in India: A light on HRD Reforms”
Journals Publications

  • Dr Souren Sarkar Et al.(2022) " A Study on Assessment of Markowitz Portfolio Model in Predicting Return on Investment , International Journal of Special Education Vol.37, No.3, 2022 page 5098-5113 a scopus indexed journal,
  • Dr. Souren Sarkar Et al. (2021) "SWOT and QSPM Analysis for Sustainable Tourism at Chhattisgarh, (international) Journal of PSYCHOLOGY AND EDUCATION, ISSN 1553 - 6939
  • Dr. Souren Sarkar Et al (2019) “A Bibliometric Study on Sustainable Tourism Development”, International Journal of Management Technology and Engineering; March 2019, 9(3), Pg. 264-274. ISSN 2249-7455
  • Dr Souren Sarkar Et al.(2018) “Analyzing the factors suitable for developing sustainable tourism at Chhattisgarh”, International Journal for research in engineering Application & Management; July 2018, 4(4), Pg. 87-95, ISSN : 2454-9150
  • Dr Souren Sarkar Et al.(2008) ‘Integrating Talent Engagement as a strategy to high performance & Retention’, Asia Pacific Business Review, vol. 4, No. 4, Oct-Dec 2008, pp 14-23, ISSN No 09373-2470.
  • Dr. Souren Sarkar Et al (2018) “Satisfaction of Tourist Visiting Major Destinations of Chhattisgarh” Tourism Innovation A Journal of Indian Tourism and Hospitality Congress; August 2018, 8(2), Pg. 54-65. ISSN 2278-8379.
  • Dr. Souren Sarkar Et al (2017) ’’Impact of Organizational Culture on Employee Retention: A theoretical Perspective' in Asian Journal of Management; Vol:8No:4: October-December:2017, ISSN -0976-495X.
  • Dr. Souren Sarkar Et al ( 2017) “Sustainability from theory to practice reforms in educational system in Research Journal of Management Sciences, Vol.6(9),6-16, Sep2017, ISSN 2319-1171
  • Sarkar Et al (2015) “Sustainable Tourism Model for the Development of Chhattisgarh: A Conceptual Framework”, RMS Journal of Management & IT (ISSN: 0975-4733) Vol. 7, No. 1 & 2, January- June, 2015 and July-December, 2015.
  • Sarkar Et al (2015)" News at doorstep - Understanding the delivery system: A case of “Bartaman” Newspaper , Pratibimba- The Journal of Institute of Management and Information Science, Bhubaneshwar, Vol 15 issue 1,Jan- June 2015.ISSN NO 0972-5466
  • Dr. Souren Sarkar Et al (2014) “Issues and Practices towards Service Recovery: A conceptual study on Indian Scenario’ , Asian Journal of Management, Vol 05, April-June, 2014 Issue 02 Pg. No. 250-254, ISSN No. 0976-495X.
  • Sarkar Et al (2013) “A study on brand influence on consumer behavior” Management Researcher ,Vol 1 ,May 2013,pp 3-10,ISSN 2321-2659.
  • Sarkar Et al (2012) “A study on Brand influence on Behavior of Consumer” Jun. 2012 issue of RMS journal of Management & IT. (ISSN: 0975-4733)
  • Sarkar Et al (2009) “A Theoretical Framework on Significant Common Factors of Job Satisfaction and Employee Retention as an Effective Strategy to minimize turnover” Management Stream, Vol. II, Year X,2009,Page 45-52,ISSN 0972-1150,
  • Sarkar Et al (2009) “Business Process Reengineering Study in a large and a small scale manufacturing organization”, PES Business Review, Centre for Management Innovations, Bangalore Vol. 4,Issue 2, June 2009,.Page 41-49 ,ISSN No 0973-919X.
  • Sarkar Et al (2009) “Psychological Empowerment and Organizational Citizenship as a Talent Retention Strategy: An Empirical Study on the employees of Bhilai Steel Plant”, BVIMR management Edge, Bharati Vidyapeeth University, Institute of Management & Research, New Delhi, Vol. 2,No 2, July-Dec, 2009,.Page 12-22. ,RNI No DELENG/2007/25437
  • Sarkar Et al (2009) “Latest Mantra of Indian Tourism Industry: CEM” Disha Journal of Management, Vol. 3, July-Sep, 2009,.Page 41-51.
  • Sarkar Et al (2009) “Adopting Change Dynamics: Re-engineering Managerial Approach” in a Quarterly Reviewed National Journal VikasVani, Jabalpur, Vol. 3 Issue 1, Jan-Mar, 2009,.Page 67-73.,ISSN 09474-8083
  • Sarkar Et al (2008) “Integrating Talent Engagement as a strategy to high performance & Retention “ in national journal “Asia Pacific Business Review” vol. 4 no 4 Oct-Dec 2008 , page 14-23 ,ISSN No 09373-2470
  • Sarkar Et al (2008) “Medical Tourism In India: Melody or Malady “ in national journal “ANVESHA”vol1 no 2 July-Dec 2008.page 45-58,ISSN No 09474-5467
  • Sarkar Et al (2008)“Strategic alliance: Ladder of Growth” in National Journal NIMS, New Delhi, Vol. 3 Jan, 2008.Page 23-30.
  • Sarkar Et al (2008)“The Balanced Work life-An ingredient on high Performance: An Empirical Study on BSP Employees. “ in national journal “ANVESHA”vol1 Jan-June 2008.page 55-69,ISSN No 09474-5467
  • Sarkar Et al. (2007) “A New Marketing Mantra: Medical Tourism in National Journal NIMS, New Delhi, Vol. 1 July, 2007 Page 3-13
Conferences/ Seminars

  • Attended 3 Days National Seminar on “Indian Ethos, Business Ethics & Corporate Governance 23-25 Sep 2005 at Pt. RSSU Raipur
  • Participated in National Seminar on Convergence: Achieving Excellence through Integration at SSCET on 3rd& 4th March 2006.
  • Presented a paper on the topic “Benchmarking: An art of warriors” at National Seminar on Convergence: Achieving Excellence through Integration at SSCET on 3rd & 4th March 2006.
  • Presented a Research paper titled “Services marketing: Feather to growing Economy” at National Seminar on Recent trends in Marketing conducted by Kalyan Mahavidyalaya on, 8-10 Feb 2007.
  • Attended a national level seminar on Advertising and Brand Building Conference - AD - IMPACT presented a paper titled “Jo dikhtahaiwohbiktahai: Brand Matters” at Birla Institute of Technology, Mesra, Noida Campus on 24-25 Aug, 2007.
  • Attended a national level seminar on Strategies for creating effective global organization and presented a paper titled” Destination Development in Tourism -Conceptual Study of Indian Tourism industry” at SSIMT, Bhilai on 26-27 Oct, 2007.
  • Presented a paper titled “Feather to Indian Economy: Medical Tourism” at National level seminar in Emerging Issues in Accounting, Commerce, & Business management, Jiwaji University Gwalior on 27-28 Oct 2007.
  • Presented a paper titled” The mantra of corporate excellence: Quality of work life : A report on Technical Educators in CG” at IMT, Nagpur on 16-17 Feb. 2008.
  • Presented a paper titled “Boundary Spanners: Real tool of success” at national seminar on marketing services-challenges & opportunities at Rourkela Institute of Management Studies, Rourkela on Feb. 23, 2008.
  • Presented a paper titled “Experience on retail In store events for lifestyle stores “at National level seminar on marketing services-challenges & opportunities at Rourkela Institute of Management Studies, Rourkela on Feb. 23,2008.
  • Presented a paper titled “New advertising vistas: the concepts , trends & strategies in tourism Industries” in national conference on Indian Hospitality Industry – Contemporary issues on march 27-28, 2008 at Centre for Mountain Tourism & hospitality Studies, H.N.B. Garhwal University ,Srinagar Garhwal.
  • Presented a paper at 3rd International Management Colloquium 2008 on Service Centric Strategy: An Elixir to Dynamic Disequilibrium in the Market ,at Dreams Business School,Cuttack, Orissa titled “Customer Experience Management: A Journey to Indian Tourism Industry “
  • Presented a paper titled “Knowledge Process Outsourcing: A Balanced view of an Emerging Market” in national conference on marketing of services in India-Issues & Challenges “ on march 1st -2nd , 2008 at Sri Jai Narain Post Graduate College, Lucknow.
  • Presented a paper titled “A step towards eco consciousness: Reverse Supply Chain Management “ at national seminar on Structural Changes in market dynamics at Rajdhani College of Engineering & Management ,Bhubaneswar.
  • Presented a paper titled “Customer Experience Management in Tourism Industry_Vis-a-Viz Chhattisgarh” on 7-8 November 2008 in BITCON 2008 a National level seminar at Bhilai Institute of Technology ,Durg
  • Presented a paper titled”Role of Boundary Spanners in Customer Relationship Management” at 61st All India Commerce Association on 27th – 29th December , 2008 at Dhanwate National College, Nagpur Customer Experience management in Tourism Industry
  • Presented a paper titled ” Customer Experience management in Tourism Industry” at National Conference ; “Preparing Talent For Emerging Business Challenges” on 10-11 January,2009 at Disha Institute of Management and Technology, Raipur
  • Presented a paper titled “ Entrepreneurship Education: Role in Changing Scenario ” at National Seminar VISHLESHAN – 2009 on Entrepreneurship :An Economic Change Agent for Regional Growth and Sustenance on 16th of January, 2009 at ShriShankaracharya College of Engineering and Technology, Bhilai
  • Presented a paper titled”HRD with creativity: Roadmap for improving Competitiveness” at National Seminar on Recent Trends in Human Resource Development on 6th – 7th February, 2009 at Kalyan PG College, Bhilai Nagar.
  • Presented a paper titled “Role of Tourism in sustainable development of Chhattisgarh”, on 20 Jan, 2012 at SSGI,Bhilai.
  • Presented a paper titled “Service Quality in Tourism Industries-issues and challenges” on 16 march, 2012 at Institute of Management & information Science, Bhuweneswar.
  • Presented a paper titled “Boundary Spanners: the focus area” at The Technological Institute of Textile & Sciences, Bhiwani on 26th Sep,2012
  • Presented a paper at 3rd International Management Colloquium 2008 on Service Centric Strategy: An Elixir to Dynamic Disequilibrium in the Market, at DRIEMS Business School, Cuttack, Orissa,on 29-30 April,2008, titled “Customer Experience Management: A Journey to Indian Tourism Industry”.
  • Presented a paper titled “Unleashing the Power of Brand India- Multipronged Integration” at international conference on global competition and brand promotion on 22nd -23rd Sep 2008 at Institute of Public Enterprises, Hyderabad.
  • Presented a paper titled “Human Resource Accounting: The Valuation of Human Capital” at International Conference on Management Science & Arts on 15-17 sep 2008 at Faculty of Management Studies, GurukulKangri University, Haridwar, Uttarakhand.
  • Presented a paper titled “Human Capital Management: The Knowledge Based Approach” at International Conference on Managing Global Business competition: World Best Practices on 22-24 Sep 2008 at Department of Business Administration, Mohanlal Sukhadia University, Udaipur, Rajasthan.
Conferences/Workshops/STTPs Organized
  • Coordinator, “AICTE Training & Learning (ATAL) sponsored One week FDP on “Application of IoT in Environment, Medical Science & Human Life”, 4th to 8th Oct. 2021.
Training Programmes/Workshops Attended
  1. One week Faculty Development Programme (FDP) (Online mode) on “Robotics - An Application in Medical Science” organized by MANIT, Bhopal in association with AICTE Training And Learning (ATAL) Academy, 1st -5th Dec.. 2020
Membership to Professional Bodies
  1. Life Member, Institute of Engineers (INDIA)
  2. Member of IEEE